OLYMPIA DEBUTS "NO PAIN, NO GAIN" MOVIE TRAILER

In one of the first moves to return bodybuilding to the big screen, Zukor Pictures debuted the trailer for its feature film, "No Pain, No Gain" to sell-out crowds for this year's Olympia Weekend bodybuilding competition at the Mandalay Bay Resort in Las Vegas. The trailer was played in conjunction with the Mr. Olympia Pre-Judging and Finals, as well as the Ms. Olympia Finals. The three-minute trailer was created from footage for the dramatic feature film which stars bodybuilder Gus Malliarodakis and IFBB Pro Dennis Newman.

"The audience reaction to the trailer was great. I was a little nervous given the importance of the competition and hardcore nature of the fans," says producer-director Samuel Turcotte. "Afterward Gus and Dennis were complimented by old friends and new fans alike. Although the film was created for a general audience, it's great when those in the know enjoy it as well. I hope 'No Pain No Gain' reflects positively on the sport and brings more attention to it."