Everyone knows about the legendary Charles Atlas, his "dynamic tension" exercise course and his "sand-kicking bully" ads. "Seeing those ads in the backs of comic books was my first exposure to bodybuilding," says Samuel Turcotte, director of "No Pain, No Gain." "Charles Atlas was an inspiration to me as a child" says Gus Malliarodakis, the bodybuilder star of "No Pain, No Gain."

Web Site: Charles Atlas